Creativity and design play a very important role within marketing, A good design will stand out from 

competitors, be memorable and promote the business in a good light. Creativity is therefore 

important for the initial inspiration and individuality which will set you apart from your competitors.

 

DESIGN

In design, planning, simplicity, usability, refinement and practice are all key areas to look at. Before 

you begin anything, it is advised to get things down on paper and experiment with ideas. 

 

Planning is the first step on the road to a great design, and starting to sketch out what the final 

production will look like will help you gain a stronger overall concept. 

Simplicity is also a key to good marketing designs. Flamboyant or gimmicky designs may cast the 

attention away from the product/service and confuse or overcrowd the website. Having too many 

complex ideas could also cause confusion when designing and if an element or an effect has no 

net gain on the overall design, remove it. Take away the superfluous parts of a design and the 

core components will stand out stronger, making for a more cohesive identity. 

“Usability is design. It’s not just about how your marketing strategy looks, it’s about how it works”*. 

Making the relevant information to the product easily accessible is arguably more important than 

the initial design. If the consumer cannot access the information regarding the product then they 

will never know about the product! 

Good design takes time. Deliberate over your work every chance you get, ask yourself questions - 

how could this be better? Is it obvious how this works? What does this represent? The entire de- 

sign process is little more than the conception of an idea – your initial sketches – and the continued 

refinement of that idea into the finished design. Be persistent and do not settle for things that are 

average just for the sake of getting the project done. Take great care in the final stages of design 

and leave plenty of time for tweaking.  

 

CREATIVITY

“The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong 

questions.”- Anthony Jay 

 

Creativity plays an important part in marketing but don’t overshadow what is being marketed with 

too many extravagant ideas. Marketing is about making something out of nothing and creativness 

will benefit the process greatly and, unlike popular belief, everyone has the ability to be creative. 

Don’t be afraid to try out new ideas, but remain objective throughout and always be open minded. 

It is the creativness behind a marketing campaign which will set you apart from your competitors.